CIIE fuels success of Spain’s “City of Ham”
By Yan Huan, Xu Hailin, People’s Daily Since its debut at the inaugural China International Import Expo (CIIE) in 2018, Spain‘s Iberian ham has been staple attraction at the annual event. Its complex aroma and savory depth have consistently drawn crowds, establishing it as one of the Expo’s star products Thanks to the CIIE platform, Iberian ham has progressively entered the culinary…
