{"id":5420,"date":"2026-02-19T11:02:06","date_gmt":"2026-02-19T11:02:06","guid":{"rendered":"https:\/\/dailytimes.net.pk\/?p=5420"},"modified":"2026-02-19T11:02:06","modified_gmt":"2026-02-19T11:02:06","slug":"chinese-winter-sports-equipment-industry-gains-global-traction","status":"publish","type":"post","link":"https:\/\/dailytimes.net.pk\/?p=5420","title":{"rendered":"Chinese winter sports equipment industry gains global traction"},"content":{"rendered":"

By Guo Xiaolong, Dou Hao, People’s Daily<\/p>\n

Driven by surging interest in winter sports, China’s winter sports equipment industry has expanded rapidly in recent years. Supported by a maturing industrial ecosystem, Chinese manufacturers continue to deliver high-quality products and steadily strengthen their competitiveness and brand recognition in overseas markets.<\/p>\n

Customs data reveal that since the latter half of 2025, China’s exports of ice skates to Central and Eastern Europe and ski apparel to North America have recorded double-digit growth. Globally, Chinese ice and snow equipment is gaining broader acceptance and increasing trust among consumers.<\/p>\n

This trend was on evident at the Harbin International Ice and Snow Economy Expo 2026. At a \u00a0booth from Harbin, northeast China’s Heilongjiang province, Belarusian ski enthusiast Sergeyevich examined a pair of competition skis. “They offer better responsiveness in turns, improved flex, and rebound — comparable to leading international brands.”<\/p>\n

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According to Li Zhibo, general manager of the exhibitor, this pair of skis, emblazoned with a five-star red flag, were developed for the Chinese national aerial skiing team. The product has passed four rounds of rigorous testing and is expected to appear at the 2026 Milan-Cortina Winter Olympics.<\/p>\n

The skis utilize aerospace-grade composite materials and precision 3D printing technology, achieving superior toughness-to-weight ratios at half the cost of comparable imports. Its R&D team adjusts core materials to match athlete’s power application and technique, shifting from “athlete adapts to equipment” to “equipment adapts to athlete.” This ensures top-tier performance, with multiple technical metrics meeting leading international standards.<\/p>\n

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“Using equipment development for the 2026 Milan-Cortina Winter Olympics as a springboard, we plan to expand into elite-grade snowboards and alpine skis, so that our homegrown products can gain traction both on the global circuit and and in overseas markets,” said Li.<\/p>\n

Not just skis — Chinese-made ski poles are also gaining popularity among international consumers.<\/p>\n

At the showcase of Ninghai Better Outdoor Products Co., Ltd. (Better) in Ninghai county, Ningbo, east China’s Zhejiang province, a wide variety of ski poles are displayed — foldable, telescopic, ultra-lightweight.<\/p>\n","protected":false},"excerpt":{"rendered":"

By Guo Xiaolong, Dou Hao, People’s Daily Driven by surging interest in winter sports, China’s winter sports equipment industry has expanded rapidly in recent years. Supported by a maturing industrial ecosystem, Chinese manufacturers continue to deliver high-quality products and steadily strengthen their competitiveness and brand recognition in overseas markets. Customs data reveal that since the […]<\/p>\n","protected":false},"author":6,"featured_media":5421,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-5420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-world"],"_links":{"self":[{"href":"https:\/\/dailytimes.net.pk\/index.php?rest_route=\/wp\/v2\/posts\/5420","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dailytimes.net.pk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dailytimes.net.pk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dailytimes.net.pk\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/dailytimes.net.pk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5420"}],"version-history":[{"count":1,"href":"https:\/\/dailytimes.net.pk\/index.php?rest_route=\/wp\/v2\/posts\/5420\/revisions"}],"predecessor-version":[{"id":5422,"href":"https:\/\/dailytimes.net.pk\/index.php?rest_route=\/wp\/v2\/posts\/5420\/revisions\/5422"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dailytimes.net.pk\/index.php?rest_route=\/wp\/v2\/media\/5421"}],"wp:attachment":[{"href":"https:\/\/dailytimes.net.pk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5420"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dailytimes.net.pk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5420"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dailytimes.net.pk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}